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Peloton's pitch deck shows how the company promised to avoid the 'cheesy ads' that led to its current PR disaster

Credit: Business Insider- Published on December 4, 2019
· Peloton has stumbled into a PR crisis over a holiday commercial that critics called clueless, classist, and sexist.
· The company lost nearly a billion dollars in market value in one day this week, though Peloton said its stock price tumble was not caused by the ad backlash.
· In a confidential brand positioning deck...
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