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ITV and BBC team up for 'BritBox' Netflix rival

Credit: Reuters Studio
Published on February 27, 2019 - Duration: 01:14s

ITV and BBC team up for 'BritBox' Netflix rival

British broadcaster ITV is teaming up with publicly funded rival the BBC to launch a new streaming service for UK viewers, a Netflix-style offering of British box-sets and original series.

Lauren Anthony reports.

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ITV and BBC team up for 'BritBox' Netflix rival

British broadcaster ITV is teaming up with rival the BBC to take on streaming giants such as Netflix.

BritBox is their new offering which the broadcasting giants say will feature the biggest collection of British programs available on any streaming service.

They hope that will make it fierce competition for TV streaming royalty.

BritBox already services over half a million subscribers in North America but the deal now brings it home to UK audiences.

Other broadcasters - Channels 4 and 5 - were also involved in the talks and could join the venture later down the line.

ITV says BritBox should be seen as an add-on - more than an alternative - to other services such as Netflix, and will include new, original content.

But BritBox faces other major rivals such as Amazon Prime Video too, and analysts fear the move into a competitive market might be too late.

In 2019, ITV will invest up to £25 million in the platform - that's $33 million.

A distant figure from the more than $8 billion that Netflix is investing in entertainment programming with a global reach this year.

BritBox is set for launch in the second half of 2019 at an undisclosed but quote, "competitive" price.

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