A New York City teenager managed to get a year’s worth of free burritos thanks to the help of social media, Grub Street reports.
On Valentine’s Day, 17-year-old Ren Nakamura, a student at Beacon High School, shared a photo of himself eating at a Dos Toros.
Several hours later, the restaurant chain responded to Nakamura’s delight.
The teenager then asked the restaurant how many likes he would need to get in order to receive free burritos for the rest of the year.
Dos Toros said he would need at least 10,000 likes.
“I thought it was very achievable, so I just went for it,” Nakamura told Grub Street.
The next day, Nakamura posted himself standing outside of a Dos Toros in Manhattan’s Flatiron District.
“@dostoros promised me free burritos for a year if this post gets 10,000 likes ... U KNO THE F***KING DRILL … like and share”.
It was then that Nakamura’s post caught the attention of social media influencer Nicolas Heller, who, in turn, shared it with his followers via his Instagram story.
“I figured Dos Toros was betting against him hitting 10k likes, so I felt obligated to help him out … I also love the idea of community coming together to help a kid beat the odds and win a free year of burritos”.
In 29 hours, Nakamura’s post received 10,700 likes, some of which reportedly came from people in Germany and the Philippines.
He messaged Dos Toros and, eventually, he restaurant chain’s director of marketing reached out and gave him a black card.
With the card, Nakamura said he could get one steak burrito with guac — the restaurant’s most expensive item — every week for 52 weeks.
Since then, Nakamura admitted that his appetite for burritos reached its limit after a period of time
