NBA 2K21 now has ads running during its pre-game loading screens.These ads, which have been added a month after the game’s release, cannot be skipped and even prevent players from editing their lineups before the match.The controversial change has been met with a flurry of criticism on Reddit.“We get the same game every year just with more and more advertisements and microtransactions.
Talk about innovation!,” one redditor said.Critics of the company have said that with no competition, there’s little pressure for 2K Games to improve the product.Just a few months ago, 2K Games was embroiled in another controversy when it announced that NBA 2K21 would cost $70 on PlayStation 5 and Xbox Series X/S.a $10 hike from the current industry standard of $60 for a video game.“Reminder: As consumers, we have the choice to vote with our wallets,” One Redditor said in a call to action