Juicy Couture's Rise And Fall

Video Credit: Wochit News
Published on October 19, 2020 - Duration: 00:33s

Juicy Couture's Rise And Fall

Juicy Couture's founders started the company with just $200.

Celebrity tabloid culture helped establish Juicy's tracksuits and accessories as an iconic part of early 2000s fashion.

By 2008, Juicy Couture was making $605 million in sales.

But following the Great Recession, the brand struggled to connect with consumers and was sold for a fraction of what it once generated in sales.

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