How Swatch hopes to recapture the MoonSwatch magic with new Blancpain collab

The groundbreaking, plastic-fantastic, injection-moulded Swatch watch was a fashion-forward crutch for Switzerland’s ailing giants 40 years back. It bolstered household names like Omega, Longines, Rado, Tissot et al, all desperately consolidated by the late Nicholas Hayek following the devastation wrought in the Seventies by cheap, electronic quartz tech’ from East Asia. Ironically, at the hands [...]