9 in 10 internet users in India are already using AI in some form or the other: Kantar AI Research Findings

A study by Kantar highlights the widespread adoption of AI among internet users in India, with a focus on AI features in social media, fitness, and entertainment apps. Despite consumer acceptance, marketers face challenges related to privacy and biases in AI recommendations. Kantar predicts significant growth in the Generative AI market globally by 2034.