Breuninger Launches New Flagship Store in Munich

Saturday 8 July, 2023
More than 12,500 square metres of sales floor have been elaborately
redesigned to create the new Breuninger flagship store in Munich. Now
renovations are almost complete, the fashion and lifestyle brand is
welcoming customers to the new shopping destination, full of inspiring
product ranges, trendy labels, and innovative concepts. The final
renovations will be completed on all floors this autumn.
With the extensive remodel now in its final stages, the long-standing
store on Sendlinger Straße has a brand-new look. The cost of the project
is in the double-digit million region. The Breuninger flagship store in
Munich presents exclusive designer brands, selected newcomer brands and
the must-haves of the season in fashion, beauty, shoes and accessories.
The store has more than 12,500 square metres of sales area, spread over
six floors.
Breuninger has dedicated around 1,000 square metres to creating one of
the largest luxury and high-fashion women’s shoe departments in southern
Germany. Golden Goose, Jimmy Choo, Isabel Marant, Tod's, Autry, New
Balance, and Adidas Originals are just some of the many brands and
products available. Women’s and men’s collections from popular premium
and designer brands like Iris von Arnim, Etro, Marin, Vetements, Max
Mara, Brunello Cucinelli, Zimmermann, Victoria Beckham, and Zegna are
presented on the light-filled upper floors. Brands like Sandro, Maje,
Ami Paris, Dsquared, Ganni, Bash, Offwhite, and Palm Angels await
customers in the high-fashion segment. On the ground floor, Breuninger
has created a captivating beauty world with brands like Charlotte
Tilbury, La Mer, Dr. Barbara Sturm, Doctor Mi!, Jo Malone, La Prairie,
Shiseido, and Xerjoff, soon to be followed by Chanel, Dior, Tom Ford,
Benefit, Mac, and more.
“As a dynamic, modern, cosmopolitan city, we believe Munich is the
perfect place for the city’s residents, as well as visitors from all
over the region, the rest of Germany, and abroad, to experience the
world of Breuninger. To us, that means not only presenting exclusive,
curated products, but also creating memorable Breuninger moments for our
customers”, says Breuninger CEO Holger Blecker.
Breuninger supports urban integration
Commitment to a network of retail stores and vibrant city centres is a
fundamental element of Breuninger’s long-term growth strategy. With
stores in twelve German cities, a store in Luxembourg and an online shop
in the premium and luxury segment serving ten countries, Breuninger is
one of the leading omnichannel department stores in Europe.
Not long after deciding to open a flagship store in Munich, Breuninger
began putting down roots in the Bavarian state capital. This has already
resulted in various collaborations with Munich art, cultural, and sports
bodies. With its new store, Breuninger is creating around 100 new jobs
for staff who embody the company’s high quality of service and exclusive
standards. According to Alexander Entov and René Weise, the Breuninger
management duo at the Munich location: “We’re proud to be creating a
world of beautiful things that is unique in this region and beyond. As
our customers’ hosts, we want to delight and inspire them anew every
day.” From August, the company’s own bar concept, Eduard's by
Breuninger, also promises to bring a special gastronomic experience to
the state capital.
Outstanding service
For more than 140 years, fashion and lifestyle brand Breuninger has been
setting exceptional standards for shopping experience, trend awareness
and service. The company’s own alteration, repair and personalisation
studio, b_tailored, is at the heart of Breuninger’s services in Munich.
Here, every garment is precisely tailored to meet the customer’s needs.
The free personal shopping service provides personalised advice in a
relaxed atmosphere. Trained fashion and style consultants dive deep into
customers’ clothing size, style preferences and colour needs. When
they’re done shopping, customers can take advantage of the Breuninger
Shuttle Service, operated in cooperation with BMW.
With their approach to linking their in-store and online offers, the
fashion and lifestyle brand stands out as a driver of innovation.
Customers can use online reservations to have their chosen item put
aside in the store. Alternatively, with Click & Collect, orders can be
picked up within one to two days in the customer’s Breuninger store of
choice, with no shipping fees.
Breuninger Welcome Days from 7 to 8 July 2023
Breuninger celebrates the opening of the sensational new shopping
destination on the weekend of 7 to 8 July. Visitors can look forward
tolive music, cool drinks and exciting special event highlights.
Downloadable images:
https://www.picdrop.com/e.breuningergmbh./nEjXVFtiwh

E. Breuninger GmbH & Co.
The fashion and lifestyle company Breuninger was founded by Eduard
Breuninger in 1881 and is now one of the leading omnichannel department
stores in Europe. Over its 140-year history, Breuninger has set high
standards for fashion, beauty and lifestyle with an exclusive selection
of international designer brands and select newcomer brands. The online
shop www.breuninger.com,
launched in 2008, is one of the most successful online shops in the
premium segment and is available to customers in Germany, Austria,
Switzerland, Poland, Belgium, the Netherlands, Luxembourg, Spain and
Italy. Along with impeccable style and a sense for trends, Breuninger is
known for being deeply customer-focused. Conveniences such as a personal
shopping service, the in-house bespoke atelier, Click&Collect online
reservations and a shuttle service ensure an extraordinary shopping
experience, whether online or in-person. Breuninger now operates 13
department stores in Germany and Luxembourg, with around 6,500
employees. The grand opening of a Breuninger store in Hamburg is planned
for 2024.

Contact:Corporate Communications
medien@breuninger.de

Fashion PR
Lydia Engel lydia.engel@breuninger.deDistributed by https://pressat.co.uk/