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Why Patagonia's Sales To Urbanites Are Exploding--And Why The Company Doesn't Care

Credit: Wochit News
Published on February 16, 2019 - Duration: 00:52s

Why Patagonia's Sales To Urbanites Are Exploding--And Why The Company Doesn't Care

Business Insider reports that urban fashion is changing once again, and this time, it's not edgy looks from London or Paris that are dominating.

Instead, fashion search platform Lyst says it's the "urban hiker" style that's all the rage.

Brands such as The North Face and Patagonia have experienced explosive success, and brands such as Zara, Madewell, Outdoor Voices, and Urban Outfitters have also jumped on the bandwagon.

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Why Patagonia's Sales To Urbanites Are Exploding--And Why The Company Doesn't Care

JULY 30, 2013 FILE PHOTO Wednesday, Jan.

30, 2019, PHOTO Wednesday, Jan.

30, 2019, photo

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