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Samsung in hot water over splashy Australian phone ads

Credit: Reuters Studio
Published on July 4, 2019 - Duration: 01:03s

Samsung in hot water over splashy Australian phone ads

Australia’s consumer watchdog has sued Samsung's Australian unit for allegedly misleading consumers by promoting water-resistant Galaxy smartphones as suitable to use in swimming pools and the surf.

Edward Baran reports.

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Samsung in hot water over splashy Australian phone ads

Demonstrations of the waterproof function of Galaxy Smartphones being carried out in 2016.

But now Australian's consumer watchdog has sued the company for allegedly misreading consumers by promoting the phones as suitable for use in swimming pools and the surf.

The Australian Consumer Commission says the world's largest smartphone maker did not know or sufficiently test the effects of pool or saltwater exposure on its phones But adverts showed them fully submerged.

The case is the first filed by a major regulator and could result in multi-million dollar fines.

It centres on more than 300 adverts in which Samsung showed its phones being used at the bottom of swimming pools and in the ocean.

Samsung said it stood by its advertising, complied with Australian law and would defend the case.

The South Korean electronics giant has spent big on adverts to rebuild consumer trust in its products after the costly recall of its fire-prone Galaxy Note 7 devices in 2016.

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