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Apple TV+ Just Launched -- Here's One Point of Optimism For the Behemoth

Credit: The Street
Published on November 1, 2019 - Duration: 01:36s

Apple TV+ Just Launched -- Here's One Point of Optimism For the Behemoth

Apple has finally launched Apple TV+.

Now the question is how quickly can the service ramp up and how impactful will it be to Apple's total business?

Apple shares were rising 1.62% to $252.78 a share to an all-time high on Friday, following its release of a positive earnings report this week.

Apple is currently planning to spend roughly $6 billion on the new offering annually, though some say that amount could easily increase in the future as Apple develops more content.

For now, whether or not Apple TV Plus will be an immediate hit is uncertain.

"It's a big part of their services push, which is a big part of how they're approaching the decline of the iPhone," said Nelson Wang, TheStreet's tech editor.

"The good thing for Apple, though, is they've got a lot of money.

They've got some time and money to play with this and see how it works out." TheStreet's Tech Reporter Annie Gaus said "streaming content is one of those things that can be really difficult to model for because content is so subjective and in Apple's case, they're totally new to this.

They say they're rolling out more and more content throughout the year, but we just don't know yet how quickly they'll ramp this up." But "because of the free trials they're offering to buyers of new Apple devices, at least one analyst predicts that around 50% of those buyers will opt in under the free trial, which means they could get 100 million subscribers in pretty short order." Save 57% during our Halloween Sale.

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