Southwest Florida woman builds multi-million dollar beauty empire

Rochelle Graham-Campbell's business started with $100.

She's now the CEO of an internationally-recognized brand.

WAITREI HAVE HER STORYIN TONIGHT’SLIVING THE LEGACY SEGMENT.A FORMER C-N-A,A FORMER C-N-A, WAITRESS, ANDNEWSPAPER DELIVERY PERSONNOWTURNED C-E-O OF AN*INTERNATIONAL BRAND.TONIGHTWE’RE INTRODUCING YOU TOONE SOUTHWESTTAKE PKG*Nats*"Bun.is so cute"A LITTLE ENCOURAGEMENT FOR ANEMPLOYEE*Nats*"And my new book"A QUICK VIDEO PROMOTING HER NEWBOOK*Nats*THE WOMAN WHO OWNS THIS BUZZINGBUSINESS KNOWS HOW TO MAKETHINGS HAPPEN.MV_0364"If you want something, it isyour job to get up and get it."job to get up and get it."*Clip of YouTube video*TEN YEARS AGO.ROCHELLEGRAHAM-CAMPBELLJUST 22MAKINGTHESE VIDEOSBUT HER REALPAYCHECK WAS FROM WAITRESSING.SHE STARTED SHARING HOW-TOVIDEOS FOR THINGS LIKE HOW TOSTYLE AND CARE FOR NATURALLYTEXTURED HAIR"We shouldn’t have to sacrificeour health by using chemicalsinorder to be beautiful"BUT HER CUSTOMERS SOON TOLD HER*SHOWING THEM HOW TO DOITWASN’T ENOUGHSENDING HER ACLEAR MESSAGE.MV_0362"NO!

We want you to make it"SOSHE and her HUSBANDDAMONDTOOK 100 DOLLARS FROM HERWAITRESS TIP MONEY.AND LAID OUTTHE INGREDIENTS IN THEIR HOME.MV_0366"There we are mixing by handproducts and bottling things"butteMV_0362"And that was the beginning ofAlikay Naturals."TEN YEARS LATERTHEY HAVE THEIRVERY OWN PRODUCTIONLINEHEADQUARTERED IN FORTMYERSAND FEEDING BIG DEMAND.MV_0366"We’re filling Fed-Ex freighttrucks that are going toretailers on a daily basis"WE’RE TALKING BIG STORESLIKETARGET!AND 26 COUNTRIES.NOW SHE’S GOT A BUNCH OFBUSINESSESA BOOKA PRODUCTIONSTUDIO.AN ONLINE COURSES ALLUNDER THE UMBRELLA OF BLACK ONYXWORLD.MV_0362"We’ve been in business foreleven years and we still are adebt free business"A BUSINESSTHAT ALSO SUPPORTINGTHEIR KIDSSERENITY AND LANDON.AND WHEN I ASKED HER ABOUT THEMSHE SWITCHED FROM LADY BOSSTOPROUD MAMA FAST!SOTMV_0375"AH!

My kids, girlI love mybabies"LANDONHER FIRST BABYWAS RIGHTIN THE THICK OF ITIN THOSEEARLY DAYS."I had to strap my baby on as anewbornand carry him in here tothis office because I didn’thave employees at the timeandwas mixing products with anewborn on me while onconference call"NOWHER STORYA BIG MOTIVATORFOR HER NOW *25 EMPLOYEESLIKEGENERAL MANAGERBETRICE.Betrice Something,General Manager"She’s an inspiration for all ofus older women who can look downand see someone in the youngergeneration that’s doing amazingwork."WORK THAT WAS ALL WORTH IT.MV_03"All of the nos, all of thehurdles, all of the rejectionInever gave up."ROCHELLE ALSO SHARED WITH METHAT SOME OF HER 25EMPLOYEES...ARE FAMILYMEMBERS...INCLUDING HERGRANDPARETNS!YOU CAN MEET ROCHELLE THISWEEKEND AT HER FORT MYERS