BREAKING DOWN THE NCAA'S MOVE TOWARDS NAME, IMAGE, LIKENESS FOR COLLEGIATE ATHLETES

The NCAA working group says they will have a framework by October of 2020, and will vote on the measure no later than January 31st, 2021.

The ncaa announced today a plan to move forward with allowing collegiate athletes to profit off name image and likeness.

But what does that mean for athletes...businesses and fans?

Kezi 9 sports director andrew haubner joins us in studio with more... back in october, the ncaa announced that discussions would begin on creating a pathway for collegiate athletes to profit off their name, image and likeness.

It may be too late for someone like sabrina ionescu, but for the next generation of duck and beaver players it signals a way to finally make some money off the labor they've put in.

Whitney wagoner: it's not playing for play is really important to differentiate.

In the restrictions of what is being proposed, these payments for name, image and likeness will not come from the school and they will not come from the conference.

Think of it like this: with this new rule...an athlete can endorse products...be a pitch man...or sign autographs for money.

But one rather new aspect pushing this change is the presence of social media.

T.

Bettina cornwell: social media has created a direct to consumer path that was not as available previously.

Everything went through broadcast media and through the universities.

And so now for a direct consumer, it is this relationship the brands are interested in.

While the discussion has been out in the open for some time...california's sb206 law got the wheels in motion...to the cheers of many current and former athletes.

"you go out here and you play four years and give everything you have and not everybody has a shot in the nfl.

They should be able to get compensated for the time they put in.

It doesn't make sense to have a guy go four years, put his body out there, get hurt, banged up and have nothing to show for it after except for a degree.

I think california is doing the right thing.

Hopefully the rest of the nation can follow suit."

Now i want to stress...this isn't a done deal.

There is a vote occuring no later than jan.

31 2021 with the rules expected in october of 2020.

So what are some of the moving parts that have to be figured out before we get to that point?

In short...there is a lot to work through... for starters...defining the role of boosters.

One of the key restrictions supported is that boosters cannot use endorsements as a means to pay athletes.

But what dollar amount constitutes a booster?

As of now there isn't a cap on endorsement earnings but how will a free market dictate what the going rate is?

Schools also cannot facilitate or help athletes locate or arrange endorsements.

Which means athletes will require representation.

So how will that work?

And how will representation work alongside the university?

And that's just the beginning.

At 5:00...we'll dive a bit into the financials and why this might not be the wild west that everyone thinks it might be.

Stay tuned for that.

Reporting in the studio...andrew haubner...kezi 9 sports.