BROOKLYN -- Veteran digital media executive Domenic Venuto, who recently served as COO of Amobee and had earlier senior posts at The Weather Channel and Publicis, is harnessing his passion for bread baking, and his digital chops, to launch a grassroots bake sale to raise funds for the Biden for President campaign.
He calls the movement #BakeforBiden.
From his Brooklyn kitchen, he is baking three days a week, producing dozens of loafs that he ships via FedEx, USPS and UPS to contributors in eight states.
But his goal is to galvanize bakers of all skill levels to join the movement.
Baked goods can range from fancy sour dough breads (like Dom's) to simple cupcakes.
Every contribution matters, he says in this interview with Beet.TV Donation amounts are at the discretion of the donor and are paid directly to the campaign.
In most cases, the bakers absorb the cost of ingredients and donors cover shipping costs.
Some bakers are sharing their goods with neighbors, keeping at a safe distances.
We virtually visited him last week in his kitchen to talk about the grass roots campaign.
Helping with footage and still photography was Caleb Lee Adams. Kathy and I are hugely enthusiastic donors/recipients of his breads.
This week, we received and devoured his very tasty chocolate babka.
Most of the social activity around initiative is on Instagram.
What a great idea.