Weight Watchers Shares Dive, as People Pause Diets, Post-Lockdown.
Weight Watchers Shares Dive, as People Pause Diets, Post-Lockdown.
The BBC reports that shares in WW International, formerly known as Weight Watchers, have plummeted 25%.
The BBC reports that shares in WW International, formerly known as Weight Watchers, have plummeted 25%.
The company said the drop was the result of people putting their diets on hold following lockdown.
At the end of June, the weight loss firm, backed by talk show host Oprah Winfrey, had 4.9 million subscribers, down from 5 million in 2020.
While people are acknowledging their need for recommitting to weight loss and wellness, our recent consumer research shows that, at the moment, they're also asking for a pause to enjoy social reconnection, Mindy Grossman, CEO WW International, via BBC.
While people are acknowledging their need for recommitting to weight loss and wellness, our recent consumer research shows that, at the moment, they're also asking for a pause to enjoy social reconnection, Mindy Grossman, CEO WW International, via BBC.
With both traffic and search under pressure, this sentiment shift appears to be across the weight loss and wellness category, Mindy Grossman, CEO WW International, via BBC.
Sales of the company's branded products also dropped 6.9%.
Sales of the company's branded products also dropped 6.9%.
WW International was founded in 1963 in New York City.
The company provides a weight-management and food plan to subscribers.
The company provides a weight-management and food plan to subscribers.
It also sells branded goods such as magazines, snack foods and drinks.
Talk show host Oprah Winfrey bought a 10% stake in the company in 2015 and is now a member of its board.
Talk show host Oprah Winfrey bought a 10% stake in the company in 2015 and is now a member of its board.
Other high-profile ambassadors for the company include actress Kate Hudson and comedian James Corden.
Other high-profile ambassadors for the company include actress Kate Hudson and comedian James Corden