Dunkin' , Ready to Release , New Spiked Drinks.
CNN reports that Dunkin' Donuts is releasing two new boozy beverages based on the company's most popular drinks.
Last week, Dunkin' announced its new Dunkin' Spiked Coffees and Iced Teas would be rolled out soon.
The two drinks, scheduled to hit stores in early September, feature a total of eight flavors based on the chain's tea and iced coffee flavors.
CNN reports that Dunkin' is joining a growing number of soft drinks releasing hard versions amid rising demand for ready-to-drink (RTD) alcoholic beverages.
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CNN reports that Dunkin' is joining a growing number of soft drinks releasing hard versions amid rising demand for ready-to-drink (RTD) alcoholic beverages.
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Sales of RTDs reached over $10 billion in the U.S. over the last year, rising 7% from the year before.
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Duane Stanford, editor of Beverage Digest, told CNN that Dunkin's brand recognition might help set it apart from the competition.
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Like other well known non-alcoholic brands, Dunkin’ wants to capitalize on a built-in audience and established brand equity as it pushes its way into alcohol.
This trend is just getting started, Duane Stanford, editor of Beverage Digest, via CNN.
Dunkin’ President Scott Murphy agrees with the assessment, saying the company “has as good a chance as anyone to make that category resonate with drinkers.”.
Dunkin’ President Scott Murphy agrees with the assessment, saying the company “has as good a chance as anyone to make that category resonate with drinkers.”.
According to Murphy, the new Spiked offerings mean , “you can start and end your day with Dunkin’, which is a testament to our continuous drive for innovation and understanding our fans’ desires.”.
According to Murphy, the new Spiked offerings mean , “you can start and end your day with Dunkin’, which is a testament to our continuous drive for innovation and understanding our fans’ desires.”.
CNN reports that customers in 12 states, including Florida, Massachusetts, New York and Texas, will be able to try Dunkin's new Spiked drinks at launch
