In this week's North American Ag Spotlight we share an episode of the Rural Sales Show, hosted by St.
John Craner of Agrarian, based in New Zealand.
St.
John invited Chrissy on the show to discuss marketing automation, and how it can be leveraged in agriculture based companies.
They also discuss how important it is to have a strategic plan when exhibiting at farm shows.
So you're actually generating customers not just spending money.